6515 Clinton Hwy, Suite 202
Knoxville, TN 37912


Opening Hours

9am - 5pm Mon - Fri


6515 Clinton Hwy, Suite 202
Knoxville, TN 37912


Opening Hours

9am - 5pm Mon - Fri

Knoxville Logo Design

Nov 17, 2011

You may be asking: “Why do I need a logo in the first place? Why can’t I make my own trademark or logo?” A good answer to this question is actually another question: Why would you buy a well-made vehicle, when you could build one yourself? Knoxville logo design is just as important to your business as anything else, such as your service and your product quality.

Set Yourself Apart From The Competition

You might consider that to be an absurd response, but if you stop and think for a moment, the same can be applied to logo design. Your logo, trademark, etc., is a vehicle which drives your entire identity and brand. It is the mark that distinguishes you from everyone else in the world, including your competitors. Think about logos that you recognize immediately- McDonalds, Target, Best Buy, Home Depot, Apple, and many others. When I named those companies just now, I would bet that you could envision most of their logos as I named them. This is what is called brand recognition.

So how do you achieve brand recognition?

I would absolutely love to tell you that you can wave a magic wand and everyone will know your company inside and out overnight, but that is a common misconception. Building brand recognition takes time – from months to even years to establish. With the proper strategy, your logo can be ingrained in the minds of your customers. The key is a clear message and consistency. If you change your message every other week, it’s tough to gain traction. Sometimes, you just have to give your brand message time to sink in and reiterate in different incarnations.

Knoxville Logo Design Case Study

Old KDR Logo


New KDR Logo


How Does Brand Recognition Help Me?

The best way to explain this is through an example scenario. Imagine you are in a department store looking for a television. You are having trouble deciding between two different televisions. One is $100 more expensive than the other one and is made by a brand that you recognize and have seen for years. All of your friends and family know this brand, and you’ve always heard great things about them. Their brand is known for quality. The other brand is an obscure brand, that is cheaper, but you haven’t heard that much about them. It seems to have more bells and whistles than the first, and is cheaper, but you just aren’t sure if the television is made very well.

90% of consumers will purchase the more expensive brand with less features, simply by the fact that they know that particular brand, they are familiar with it, and that they align that brand with quality. People like to know and be sure of what they are buying before they bring it home. This is the most important concept behind brand recognition. Brand recognition sells services and moves products better than any feature that you can include. A great example of Knoxville logo design is JFG, as they are Known locally in the Knoxville area for products such as coffee and mayonnaise.

Another example would be if you were in a store surrounded by a crowd of different brands, you would pick the one whose logo you recognized, because you would already have an established level of trust with that company. You know that company, they have been around for a while, and you know that they make relatively good products. Some excellent products are passed by, due to the fact that no one recognizes the manufacturer. The saying goes “Stick with what you know” and this is true with shopping.

How Will A Great Logo Help My Business?

  • You become more recognizable.
  • You distinguish your business from the competition.
  • You establish your business as a brand and a legitimate business.
  • You build buyer confidence – This translates to more sales.
  • You attract new customers.
  • It helps you make a great 1st impression with potential customers.
  • It unifies and helps to define your business.

So what makes a great Knoxville logo design?

One key factor makes a great logo, and that is simplicity. I see logos every day that are complicated, and that don’t communicate an immediate message. They have too much detail, and there are too many parts and pieces involved, and it makes the logo harder to remember. You want an image that is easy to remember, and if possible, it needs to be clever. A key phrase to remember with logo design is “staying power” which simply means that the logo stays in a persons head the first time it is seen. Using a generic typeface, or clip art simply doesn’t give you the staying power you need to make people remember your company name and who you are. To sum it up, you need a custom logo design that matches the persona of your company, communicates who you are, makes you stand out from your competitors, and that is easy to remember.

Ready for a New Logo?

We’ll help you every step of the way!

Request a Quote

You can fill out the form to the right to request a quote for your project. If you need more immediate assistance, you may contact me via the information provided below.